By-Techno-Nilesh | Updated on 31-Aug-2024
itel Flip One
This device features a sleek flip-open design with a premium leather back, enhancing its sophistication and providing a premium feel, as stated by the company.
The Flip One is designed for easy one-handed use, offering a lightweight and portable option. Itel emphasized that this phone is aimed at Gen Z and millennials seeking a break from smartphones, while still providing essential features such as internet access, texting, calling, and a camera.
Key features of the Flip One include Bluetooth support, Type-C charging, and a Bluetooth caller function, which allows users to sync smartphone contacts and manage calls directly from the feature phone. The device also boasts a non-removable battery, a glass-designed keypad, and support for 13 Indian languages. It will be available in three colors.
itel highlighted that the Flip One is designed for both keypad enthusiasts and smartphone users, offering versatility as a secondary device. The company aims to strengthen its position in the feature phone market, supported by a 90% brand loyalty.
The Flip One is set to launch in September 2024. Pricing and further details will be announced at the launch event.
Speaking about the launch announcement, Arijeet Talapatra, CEO of itel India,, said
As the market leader with a 45% share and an impressive 90% brand loyalty, itel is redefining the feature phone landscape through relentless innovation. The upcoming itel Flip One is more than just a new addition to our lineup; it’s a groundbreaking advancement in the industry.
Designed with precision, the Flip One introduces a rare and cutting-edge flip function usually found in premium smartphones. Its sophisticated design and functionality set a new benchmark in the market. This launch highlights our commitment to delivering exceptional, trendsetting products that adapt to our users’ evolving needs.
